Retain more customers for longer
Only the 8% of people consistantly repeat their choices towards brands or products*. This means that customers are not loyal.
Why? There isn’t a single reason.
It’s always easier to find a multitude of choises. The algorithms propose offers that are increasingly similar to our tastes. The long tail strategy of the main marketplaces is able to satisfy even the most extravagant needs. There is a tendency to take sides with or against a brand in certain situations, and therefore customers decide to embrace or abandon a brand because of its positions on specific issues or events. A negative review can discredit a product and even a company. Some companies have such aggressive commercial policies that they manage to divert the attention of undecided people. Advertising comes ever more from the bottom - like microinfluencers - than from the top - see classic marketing campaigns.
These are just some of the reasons why customers are not loyal.
How can you manage to overcome all these obstacles and earn the loyalty of your customers? At FIND we identify processes and operation flows that:
- increase the duration of the relationship between people and your brand,
- increase the percentage of people who remain loyal to your brand,
- build up an ambassadors quota;
source: Nielsen's Global Consumer Loyalty research
The team that will help you retain customers for longer
Communicate well and sell more: this is the focus of the digital business strategy team. Here, everything moves to generate business and profitability.
The team defines and supports the implementation of digital strategies and enables the management of activities of communication and sales channels.
The team is made up of experienced managers with a pragmatic vision and a concrete approach. This is where growth starts and we work to achieve ambitious results.
Other teams we could
involve in your project
Here visitors turn into customers. Thanks to this team, your business increases your turnover without increasing your investments in advertising. The conversion marketing approach is business-driven. Thanks to qualitative and quantitative analysis and our experience in the e-commerce market, we redesign experiences and processes to bring users towards conversion.
Find out how to accelerate your business
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