Performance, Search, FIND

Search in Italy 2021

The pandemic changed the way Italians make purchasing decisions and therefore how they search online. Find out what has changed and how to gain a competitive advantage.

Whitepaper Search In Italy 2021

A preview of the research

What leads us to deepen a topic with an online research?


  • Results of a previous research
  • Reviews of other people
  • Advertising / debates / News read on the web
  • Something seen on social networks
  • Something seen on brand social network
  • Products suggested by e-commerce sites
  • Advertising received on mobile or via email


  • Word of mouth
  • Paper flyers
  • Advertising / debates / News on TV
  • Items sold in store
  • Promotional events
  • Advertising / debates / News in paper magazines
  • Advertising / debates / News heard on the radio
  • Billboards

Information sought during the evaluation and comparison phase

The New Search in Italy 2021
On average 3,7 types of information searched for "Always" or "Often" in the evaluation phase of products / services.

Why is Search in Italy an advantage for FIND clients?

  • The first permanent observatory on Italians' research and purchasing behavior.
    The observatory's exclusive data allows FIND to develop the most effective strategies to increase your business.
  • We know how to create and implement the most effective conversion path.
    People search online before buying a cream, a dress, a trip, a car. Each sector has specific peculiarities, the researches have different weights, and the sources considered most reliable may be different. Thanks to Search in Italy, we know this and we help you to create and implement the most effective conversion path.
  • We grasp the changes in advance.
    Search in Italy was born in 2004 and the amount of data collected allows us to get a clear idea of ​​how the relationship of Italians with online information searches has evolved. This is why we know how to intercept market changes before our competitors, and develop new solutions.
  • It helps you to know your real and potential customers better.
    Search in Italy helps you to define marketing strategies, and it also helps to know better what people would like to know about the brand, about the products, and therefore to communicate with them more effectively.


In the white paper, you will find a lot of useful information for your profession. However, if you work for a company that sells (also) online and you want to increase the business, then contact us to know the specific Search in Italy data for the sectors in which you operate.

Whitepaper Search In Italy 2021

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